March is Women’s History Month and a great reason to showcase talented women leaders at HealthEquity. It’s a pleasure to introduce you to Lisa Flint, VP Integration Management Office.
Lisa comes to HealthEquity through the recent acquisition of Further. You’ll enjoy reading about her early experience in retail sales that shaped her appreciation for looking through the customer’s eyes, her dedication to her family, and the principles that serve as the foundation for her success in uniting teams. Read on to learn more about Lisa, and be sure to check out previous HealthEquity leadership profiles—Fran Scott and Gary Robinson.
10 questions with Lisa Flint
HealthEquity: Lisa, thank you for taking the time to answer the 10 questions and share more about your experiences.
Lisa Flint: Of course! I always appreciate the opportunity to talk with people about HSAs, and especially the work I’m doing to support the integration of Further and HealthEquity.
HealthEquity: I understand you’re based in the Minneapolis metro area. Are you a Minnesota native?
Lisa Flint: Yes, I was born and raised in St. Paul, and currently live in a Twin Cities suburb. Cold winters aside, it’s a fantastic place to live.
HealthEquity: That’s great! I imagine the 10,000 lakes are beautiful in the summertime too. Well, I’m sure our audience is eager to get to learn more about you so let’s get going.
1. What was your first job and what is your role now?
My first job was working in a small women’s clothing store. I was sixteen and the store clientele was primarily comprised of senior women. I assisted patrons (many of whom frequented the store regularly) in selecting clothing items. Quickly, I learned that the customer experience matters as much, if not more, than the product. And, it was a wonderful first role that helped me gain a real appreciation for the importance of focusing on the customer.
I joined HealthEquity as VP, Integration Management Office in November 2021 as part of the Further acquisition. In my role, I am currently focused on the continued integration of Further into the broader organization in pursuit of creating One HealthEquity.
2. What is your guiding principle or North Star?
Three things come to mind when I think about guiding principles that I keep front and center:
- How you do things can sometimes be more important than what you do (work with integrity + respect for others!)
- If you want to go fast, go alone. But, if you want to go far, go together (align + collaborate!)
3. HealthEquity has a strong commitment to deliver a remarkable experience. How are we continuing to improve in this area?
Focusing on the delivery of an exceptional experience to partners, clients, and members was central to the work that we did at Further. And I anticipate that the continued integration of Further into HealthEquity will contribute to a magnified and unified focus on service and experience for our customers.
I love that the delivery of remarkable service is a key area of focus and in the forefront of the work we do. We have an opportunity and obligation to our stakeholders to strive to continuously improve in this area. That’s why we’re consistently considering ways to elevate the service and experience we deliver, and continually looking for ways to make it easier for our stakeholders to do business with us. This is the work and responsibility of each one of us in the company.
4. What advice do you have for people just starting out in their career?
Be open minded to a path forward that doesn’t necessarily look exactly like what you may have envisioned when starting out. Approach every individual you meet and every role you play as an opportunity to learn, grow, and clarify your passion and desired destination. Finally, make connections, build relationships, and seek mentors that can support you on your journey.
5. What would surprise people to know about you?
I was a competitive figure skater and started skating at the age of four. I pretty much grew up in an ice arena, practicing six to seven days each week, including early mornings before my school days got started.
6. What is a defining moment in your life?
My life was forever changed in the moments when my husband and I met our two children for the first time—both of whom are adopted from the country of Guatemala. We traveled to Guatemala in 2002 to bring our son home, and again in 2005 to bring our daughter home. I am blessed to be a mom to them both and doubly blessed to experience the true life-changing depth of devotion and love that comes with being a parent. I work hard to be both a mom and balance a career. I hope that my kids see that it is possible to do both well.
7. What book influenced you in your professional life?
I really enjoyed “The Power of Moments” by Chip Heath and Dan Heath. The book explores the impact that defining and memorable moments can have, and how we all have the opportunity and ability to proactively create those moments at work and in life. From a work perspective, the book stretches you to think about the small and unique things that we can do to delight and make the experiences of our members, clients, partners, and teammates stand out.
8. What cause is closest to your heart?
Being an adoptive parent, I am passionate about adoption and organizations that support the adoption process. I have served on panels about adoption and been a reference to individuals and couples that are considering or moving through the adoption process. While the process can be intimidating and overwhelming, the result is a blessing.
9. What's your favorite part of helping clients and members reach their goals?
I care about the mission component of the work that we do. We are all healthcare consumers, so it’s not a stretch to think about what matters most to our clients and members. Healthcare is complex and costly, and consumers are looking for support in navigating, saving, and paying for care.
Sitting at the intersection of health and wealth, HealthEquity has the great opportunity to support clients and members in reaching their health and financial goals. Helping customers understand the value of an HSA and how to optimize the use of an HSA to achieve their goals is gratifying. And helping consumers to reduce the burden of future health care expenses is meaningful. It’s important that we remind ourselves that the work we do helps to make a difference in the lives of everyday consumers.
10. What absolutely excites you right now about HealthEquity?
Still being relatively new to the company, I learn something new and meet someone new almost every day. Being part of the integration team gives me exposure to the great work happening in all parts of the organization. I am excited by the people, passion, talent, and the overall energy level of the company. With all of these in play, I am certain that great things continue to lie ahead for HealthEquity.
HealthEquity: Lisa, thank you for telling us more about your passion for customer service and helping Americans realize wellness today and financial wellbeing tomorrow.